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Case Study 

How Walk and Woof Got Their first Dog Walking Clients Using Targeted Market and Content Creation 

1. The Challenge / Problem

  • Walk and Woof needed more customers to grow their dog walking business in Barrie.

  • The business had little online presence, no structured marketing, and struggled to attract clients consistently. 

  • Goal: Generate the company's first paying clients using digital marketing strategies.

2. Our Approach / Solution 

  • Content creation: Filmed and edited UGC-style videos showing the value of the service and dogs having happy safe walks 

  • Facebook Ads Management: Targeted local dog owners in Barrie using engaging video content and captured leads through a Facebook form to contact them 

  • Social Media Management: Posted content regularly, engaged with inquires, and tracked performance

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Step-by-step strategy:

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1. identified customer profile and used pain points to script content .

2. Created visually appealing UGC videos that highlighted the business's value.

3. Ran optimized Facebook ads using these videos.

4. Managed social media interactions to convert leads into paying clients 

3. The Results 

  • Generated first paying clients with 1 week.

  • increased local visibility and engagement on social platforms.

  • Demonstrated ROI from paid ads with minimal budget 

4. Key Takeaways / Highlights 

  • Targeted, high quality content + ads = fast client acquisition

  • Small businesses can leverage low-cost digital marketing to get first clients quickly.

  •  Combining content creation with social media ads is more effective than organic posts alone.

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